The team from recently stopped by the office to tour our facility and shoot a cool video on the LifeCard. The video talks about the inspiration and design behind the LifeCard and also takes an in-depth look at the manufacturing process. is a network of firearm instructors across the country and a media outlet for the firearm industry.

Check out the full 15-minute tour below!


Click here for the full article.

We’re excited to be exhibiting this month at the NRA Show in Indianapolis, IN. Stop by our booth (#8457) to check out the LifeCard and meet our team!

Entry to the exhibit hall is free for NRA members and their immediate family. Police officers, firefighters, and military personnel in uniform or otherwise properly identified will be admitted free. Members of nationally recognized youth organizations (Scouts, 4-H, etc.) in uniform or otherwise properly identified will also be admitted free. Non-members may register by joining NRA on-site.

Click here for more information.

Yes, you heard that right. Purchase a LifeCard between April 1st, 2019 and June 1st, 2019 and we’ll send you a free accessory (up to a $49 value) of your choice. See below for instructions and details on how to redeem. Terms and conditions apply.


Submissions must include ALL of the following materials:

One (1) Completed offer form

One (1) original store receipt dated April 1, 2019, through June 1, 2019.

One (1) original UPC code removed from the LifeCard packaging.

Click here for more details.

We’ve teamed up again with Mad Pig Customs to release another special edition LifeCard. The design is offered exclusively through Zanders, Bill Hicks & Co, and VF Grace. If interested in purchasing, please have your dealer contact one of the listed distributors.

  • .22LR Caliber
  • ‘We The People’ Cerakote
  • Made In USA
  • Limited Quantity